CPT and ICD-9 Coding Essay Example | Topics and Well Written Essays - 250 words

CPT and ICD-9 Coding - Essay Example The International Classification of Diseases, 9th Revision, Clinical Modification (ICD-9-CM) manual, is used by patients. For instance, when a patient wants to find the codes, one is required to input the keywords and the codes are presented on the screen. 3. Describe how to use the HCPCS manual? The Healthcare Common Procedure Coding System (HCPCS) are numbers that are assigned to medical practitioners who provide diagnostic services. Therefore, the HCPCS manual is used in the identification of the medical practitioners and their payment after diagnosis. One inputs the number of any particular medical practitioner and the details are displayed. 4. Define upcoding and explain why it should be avoided? Upcoding is a provider’s use of the CPT codes so as to invoice a health cover customer for providing a higher-service than the actual. This should be avoided since it is illegal, and it is a fraud. Furthermore, it is more costly to the taxpayers and

Twining and Company Limited Essay Example | Topics and Well Written Essays - 3000 words

Twining and Company Limited - Essay Example Although, Twinings have a broad customer segment, it can focus on the four prospective segment of female population particularly professional women, college or university students, catering services and health conscious customers in and around Hull. With its existing products providing good results, Twinings can launch its marketing campaigns incorporating certain effective aspects of marketing mix to increase its market share and profits even further. Twining and Company Limited 1. Introduction Twinings is owned by Associated British Foods, a FTSE top 50 company with an annual turnover exceeding ?4 billion, since 1964. (twinings.com). Twinings does not own any tea gardens or any tea factories, and instead they source form a well developed network of tea estates and suppliers. These network of growers and suppliers of Twinings were from India, Sri Lanka, China, Kenya, Indonesia and Brazil. (twinings.com). Twinings markets these sourced tea under various brand names and varieties, cur rently selling more than 100 varieties of regional and flavored teas. Twining has a strong team of tea tasters or quality controllers, marketing team and other departments to reach the finished tea to the target customers in UK, France, USA, Australia Scandinavia, Russia, Italy and some Asian countries. (twinings.com). Twinings is selling these varieties of tea backed by a strong marketing campaign, which can be further optimized to make it competitive during the period of Christmas 2011 in Hull in UK SWOT Strengths Twinings have a longstanding presence in tea market, having been established 300 years ago. (twinings.com). Have a strong long-standing relationship with growers and suppliers from around the world. As they do not own any tea gardens and tea factories (so they do not grow or manufacture), they does not need to use their own produce, instead they are sourcing quality tea from various growers, manufacturers and suppliers. (twinings.com). Follow advanced and quality process ing standards and technique (twinings.com). Founding member of Ethical Tea partnership Weaknesses Strong dislike for its The New Earl Grey variety or brand among majority of its customers. (Brown). Customers disliked the taste of The Early Grey, with many customers complaining the new variety makes it hard for them to sleep at night. (Brown). Although, Twinings is the founding member of Ethical Tea Partnership, it is being accused of indulging in unethical practices Twinings does not offer price advantage, as its products’ price is equal to or more than other brands’ high price. Opportunities Twinings can offer a range of â€Å"specialty Teas, infusions and Green Teas to maximize profit potential from high margin products.† (twiningsfs.co.uk) Twinings has good opportunities in the health tea segment and can offer more varieties of health enriching teas to health conscious customers It can offer Premium tea experience as the customers are prepared to pay more. (t winingsfs.co.uk) Can tie-up with food outlets and other restaurants Can also associate with or sell to catering companies which does service in the hospitality, airlines and other corporate sectors. Threat Dislike among customers for new varieties Twinings’ decision to shift its production processes from UK to Poland and China, could lead to job losses among the local population, thereby creating negative image among the UK target customer base. (telegraph.co.uk 2011) Entry of low priced equivalents from local manufacturers as well as foreign manufacturers,