Alligator Snapping Turtle Facts

Alligator Snapping Turtle Facts The alligator snapping turtle (Macrochelys temminckii) is a large freshwater turtle native to the United States. The species is named in honor of Dutch zoologist Coenraad Jacob Temminck. The turtle gets its common name from the ridges on its shell that resemble the rough skin of an alligator. Fast Facts: Alligator Snapping Turtle Scientific Name: Macrochelys temminckiiDistinguishing Features: Large turtle with strong jaws and a ridged shell resembling alligator skinAverage Size: 8.4 to 80 kg (19 to 176 lb); males larger than femalesDiet: Primarily carnivorousAverage Life Span: 20 to 70 yearsHabitat: Midwest to Southeast United StatesConservation Status: VulnerableKingdom: AnimaliaPhylum: ChordataClass: ReptiliaOrder: TestudinesFamily: ChelydridaeFun Fact: Although not aggressive, the turtle can deliver a bite powerful enough to amputate fingers. Description The alligator snapping turtle has a large head and thick shell with three ridges that feature large, spiked scales. In contrast, the common snapping turtle (Chelydra serpentina) has a smoother shell. Snapping turtle have strong, stout heads, powerful jaws, and sharp claws. Although alligator snapping turtles may be black, brown, or olive green, most turtles appear greenish from algae growing on the carapace. The turtle has golden eyes with a radiating pattern that aids camouflage. On average, adult alligator snapping turtles range from 35 to 81 cm (13.8 to 31.8 in) carapace length and weigh between 8.4 to 80 kg (19 to 176 lb). Females tend to be smaller than males. Male alligator snapping turtles can be very large, potentially reaching 183 kg (403 lb). Of the freshwater turtles, only a few Asian softshell species reach a comparable size. Distribution The alligator snapping turtles makes its home in the rivers, lakes, and canals of the midwestern to southeastern United States. It lives in watersheds that ultimately drain into the Gulf of Mexico. The turtle is found as far north as South Dakota, as far west as Texas, and east to Florida and Georgia. Alligator snapping turtles live almost exclusively in the water. Females venture onto land to lay eggs. Diet and Predators Technically, turtles are omnivorous. But, for the most part, alligator snapping turtles are opportunistic predators. Their usual diet includes fish, carcasses, mollusks, amphibians, worms, snakes, water birds, crayfish, aquatic mammals, and other turtles. They will also eat aquatic plants. Large alligator snapping turtles have been known to kill and eat American alligators. Like other reptiles, they refuse to eat when the temperature is extremely cold or hot because they cannot digest their meal. The turtles tongue resembles a worm. reptiles4all, Getty Images Although the turtles tend to hunt at night, they can lure small prey during the daytime using their unusual tongues. The tongue of the turtle resembles a pink wriggling worm. A variety of predators may eat turtle eggs and hatchlings, including snakes, raccoons, skunks, herons, and crows. Humans are the only significant predator of the adults. Reproduction and Life Cycle Alligator snapping turtles become sexually mature around 12 years of age. They mate in the spring. About two months later, the female leaves the water to build a nest and deposit between 10 and 50 eggs. She selects a nest site near the water, but high enough or far enough to protect the eggs from flooding. Hatchlings emerge after 100 to 140 days, in early autumn. Their sex is determined by incubation temperature. In captivity, most turtles live between 20 and 70 years. However, they can potentially live as long as 200 years. Conservation Status The IUCN Red List classifies the alligator snapping turtle as a vulnerable species. The turtle is listed on CITES Appendix III (United States), with restrictions on its capture in several states within its range and on exportation. Kentucky, Illinois, Indiana, and Missouri are among states in which the turtle is considered endangered. Threats include collection for the pet trade, habitat destruction, pollution, pesticide accumulation, and trapping for its meat. Although threatened in the wild, the turtle is also kept in captivity. Conservationists are concerned release of captive turtles outside the species natural range may cause it to become invasive. In 2013, an alligator snapping turtle was captured and euthanized in Oregon. Some states prohibit keeping alligator snapping turtles as pets. Sources Elsey, R. M. (2006). Food Habits of Macrochelys temminckii (Alligator Snapping Turtle) from Arkansas and Louisiana. Southeastern Naturalist. 5 (3): 443–452. doi:10.1656/1528-7092(2006)5[443:FHOMTA]2.0.CO;2Ernst, C., R. Barbour, J. Lovich. (1994). Turtles of the United States and Canada. Washington, D.C.: Smithsonian Institution Press. ISBN 1560988231.Gibbons, J. Whitfield (1987). Why Do Turtles Live So Long?. BioScience. 37 (4): 262–269. doi:10.2307/1310589Thomas, Travis M.; Granatosky, Michael C.; Bourque, Jason R.; Krysko, Kenneth L.; Moler, Paul E.; Gamble, Tony; Suarez, Eric; Leone, Erin; Roman, Joe (2014). Taxonomic assessment of Alligator Snapping Turtles (Chelydridae: Macrochelys), with the description of two new species from the southeastern United States. Zootaxa. 3786 (2): 141–165. doi:10.11646/zootaxa.3786.2.4Tortoise Freshwater Turtle Specialist Group 1996. Macrochelys temminckii (errata version published in 2016). The IUCN Red List of Threatened Spe cies 1996: e.T12589A97272309. doi:10.2305/IUCN.UK.1996.RLTS.T12589A3362355.en

Mise-En-Scene Hp Essays

Mise-En-Scene Hp Essays Mise-En-Scene Hp Essay Mise-En-Scene Hp Essay Harry Potter films are great interpretations of the film element mise-en-scene. In The Harry Potter and the Deathly Hallows part two; such sub elements that relate to the mise-en-scene include the setting, costume, figure, expression, movement, lighting, color, and objects within the frame. Putting together each scene or frame to make all of the sub elements that in full make up the mise-en-scene determines the mood of both the scene and the characters in it. An audience is able to get a sense of what is happening within the scene that is used with unspoken words before the actual movie hits theatres. Harry Potter and the Deathly Hallows part two begins with showing Harry Potter standing in his doorway showing the full setting. The setting included an average styled house, which gave way to knowing who part of Harry Potter as a person is. He has grown up in his uncle’s house and being surrounded by the atmosphere where being abnormal made him isolated and unwanted. In this scene where Harry has a backpack on his back, the door ajar, and letting his owl go shows that he has grown into the man that he eventually turned out to be which is someone who isn’t afraid to step out of the box and be there for his loved ones. It’s nighttime and the mood is one that is mysterious and dark. His facial expression within this scene is one of great melancholy and sullen. His expression, objects being worn, and setting is showing that he will be setting on a mysterious adventure. Another sub element of a mise-en-scene is costume. Harry Potter is wearing jeans, a simple red t-shirt, and a jacket. This simple combination of clothing suggests the year the movie setting is taken place. His clothes suggest that he is neither wealthy nor poor, however just middle class. Lastly his glasses are his trademark, because he is always wearing them throughout each of the films. As Harry is letting his owl go, his expression is one of regret. He regrets the separation of him and his owl because ever since he first received the letter of acceptance into Hogwarts, Harry and Hedwig have been the greatest of friends. The distance between Harry and Hedwig gives a balanced shot between the two. Lighting brings out much in this scene. Harry is wearing a red t-shirt that brings much added attention to him because his entire setting around him is a neutral dark night. The red is used to draw the audience to pay closer attention to him because he is known as an important character. The red also suggests that he has much love for his owl as well as his family and friends who are compared to the conflicting internal evil that feature within the film. The overall low-key use of light within this scene is used to specifically reflect Harry Potter’s gloomy expressions. The overall use of a mise-en-scene within the Harry Potter and Deathly Hallows part two is greatly used. Mise-en-scene relates to the theatrics of space and how it is then constructed for the camera. How the space is arranged and how each actor and the objects within the space relate within it render exciting topics on film. The balance that exists between the action and the scene itself speaks louder than the actual words being said by the actors themselves. The use of each actor, the costumes, and the lighting used throughout Harry Potter made the mise-en-scene flow perfectly. The audience always understood what was happening throughout the movie whether it be to make the mood a light-hearted or serious.

CPT and ICD-9 Coding Essay Example | Topics and Well Written Essays - 250 words

CPT and ICD-9 Coding - Essay Example The International Classification of Diseases, 9th Revision, Clinical Modification (ICD-9-CM) manual, is used by patients. For instance, when a patient wants to find the codes, one is required to input the keywords and the codes are presented on the screen. 3. Describe how to use the HCPCS manual? The Healthcare Common Procedure Coding System (HCPCS) are numbers that are assigned to medical practitioners who provide diagnostic services. Therefore, the HCPCS manual is used in the identification of the medical practitioners and their payment after diagnosis. One inputs the number of any particular medical practitioner and the details are displayed. 4. Define upcoding and explain why it should be avoided? Upcoding is a provider’s use of the CPT codes so as to invoice a health cover customer for providing a higher-service than the actual. This should be avoided since it is illegal, and it is a fraud. Furthermore, it is more costly to the taxpayers and

Twining and Company Limited Essay Example | Topics and Well Written Essays - 3000 words

Twining and Company Limited - Essay Example Although, Twinings have a broad customer segment, it can focus on the four prospective segment of female population particularly professional women, college or university students, catering services and health conscious customers in and around Hull. With its existing products providing good results, Twinings can launch its marketing campaigns incorporating certain effective aspects of marketing mix to increase its market share and profits even further. Twining and Company Limited 1. Introduction Twinings is owned by Associated British Foods, a FTSE top 50 company with an annual turnover exceeding ?4 billion, since 1964. (twinings.com). Twinings does not own any tea gardens or any tea factories, and instead they source form a well developed network of tea estates and suppliers. These network of growers and suppliers of Twinings were from India, Sri Lanka, China, Kenya, Indonesia and Brazil. (twinings.com). Twinings markets these sourced tea under various brand names and varieties, cur rently selling more than 100 varieties of regional and flavored teas. Twining has a strong team of tea tasters or quality controllers, marketing team and other departments to reach the finished tea to the target customers in UK, France, USA, Australia Scandinavia, Russia, Italy and some Asian countries. (twinings.com). Twinings is selling these varieties of tea backed by a strong marketing campaign, which can be further optimized to make it competitive during the period of Christmas 2011 in Hull in UK SWOT Strengths Twinings have a longstanding presence in tea market, having been established 300 years ago. (twinings.com). Have a strong long-standing relationship with growers and suppliers from around the world. As they do not own any tea gardens and tea factories (so they do not grow or manufacture), they does not need to use their own produce, instead they are sourcing quality tea from various growers, manufacturers and suppliers. (twinings.com). Follow advanced and quality process ing standards and technique (twinings.com). Founding member of Ethical Tea partnership Weaknesses Strong dislike for its The New Earl Grey variety or brand among majority of its customers. (Brown). Customers disliked the taste of The Early Grey, with many customers complaining the new variety makes it hard for them to sleep at night. (Brown). Although, Twinings is the founding member of Ethical Tea Partnership, it is being accused of indulging in unethical practices Twinings does not offer price advantage, as its products’ price is equal to or more than other brands’ high price. Opportunities Twinings can offer a range of â€Å"specialty Teas, infusions and Green Teas to maximize profit potential from high margin products.† (twiningsfs.co.uk) Twinings has good opportunities in the health tea segment and can offer more varieties of health enriching teas to health conscious customers It can offer Premium tea experience as the customers are prepared to pay more. (t winingsfs.co.uk) Can tie-up with food outlets and other restaurants Can also associate with or sell to catering companies which does service in the hospitality, airlines and other corporate sectors. Threat Dislike among customers for new varieties Twinings’ decision to shift its production processes from UK to Poland and China, could lead to job losses among the local population, thereby creating negative image among the UK target customer base. (telegraph.co.uk 2011) Entry of low priced equivalents from local manufacturers as well as foreign manufacturers,

Basic Laboratory Techniques Dilutions

Basic Laboratory Techniques Dilutions Dilution is a process of making a weaker or a less concentrated solution. Substances which are highly concentrated can be problematic to carry out tests. For instance, when a blood sample is placed on a slide it would be difficult to count cells due to overlapping. As a result dilutions are carried out so that the cells will be more spread. Moreover a large amount of reagent would be needed to react with a highly concentrated substance. This is inadequate since large amounts of reagent would be wasted. In addition it is impractical to use large volumes of substances example buffers. Generally a concentrated form is present and then the necessary dilutions are made for different tests. A manual of how the dilutions are made is typically present with the reagent. Adequate apparatus must be used for dilutions. Basically, there are two types of dilutions. One, where the final specific concentration only is significant and the other where both the final volume and concentration are significant. Dilution symbols are significant. 1/10 refers to 1ml sample with 9mls diluents for a total volume of 10mls. This is the same as 1+9. 1:10 refers to 1ml sample with 10mls diluents for a total volume of 11mls. This is the same as 1+10. Serial dilution is a method used to dilute a substance into solution stepwise with a constant dilution factor in each step. The dilution factor is the volume of stock / total volume. The first step in making a serial dilution is to take a known volume (example 1ml) of stock i.e. the original sample and place it into a known volume of water (example 9ml). This produces 10ml of dilute solution. The dilute solution has 1ml of original sample / 10ml. The technique used to make a single dilution is repeated using the previous dilute solution. At each step, 1ml of the previous dilution is added to 9ml of distilled water. This is repeated sequentially until the required dilution is achieved. The volumes of substances used vary accordingly. During dilutions it is essential to pipette the larger volume first and then the smaller volume. Diagram of how serial dilutions are made: Rule : Original concentration = New concentration Dilution factor Since the dilution-fold is the same in each step, the dilutions are a geometric series i.e a constant ratio. Example: 1/3, 1/9, 1/27, 1/81. Each dilution is a three-fold. A two-fold and a five-fold also exist where it is multiplied by 1/2 and 1/5 respectively. Serial dilutions are principal for several situations. In the lab there are a number of volumetric flasks however there is not a lot of 1000ml flasks. Hence serial dilutions are the only way to get the desired concentration. Serial dilutions are essentially used for calibration curves to ensure the accuracy of the measurements. This is useful since if a minor mistake is done, it is not noticed since the mistake will be repeated in all the dilutions and as a result there will be no effect. Furthermore serial dilutions are used for antibody titres. A test can be quantitative example the concentration of glucose in blood is 6 or qualitative if the test is positive or negative example when testing for the human immunodeficiency virus if it is present in the blood sample, the result is either positive or negative. However there is another test known as the semi-quantitative test where the result is neither numerical nor positive or negative. When serial dilutions are carried out, the resu lt can be that the antibody titre is positive up to 1/320. It shows that the patient is immune up to a certain limit. This is often used to monitor treatment. Six test-tubes were placed in a rack. To the first tube 500Â µl of water were added. To each of the remaining tubes 100Â µl of water were added. 20Â µl of solution B were added were transferred to tube 1 and mixed well. 100Â µl of tube one were transferred to tube 2 and mixed well. 100Â µl of the contents of tube 2 were transferred to tube 3, and the procedure was repeated for the remaining tubes. The dilution of the serum in tube 6 is 1/832 since the dilution of tube 1 is 20/520 = 1/26. The dilutions are 2-fold. As a result 1/26 x 1/2 x 1/2 x 1/2 x 1/2 x 1/2 = 1/832

Google Strategy Plan

Abstract Google is the most recognized search engine on the internet in the world. They are a global technology company focused on improving the ways people connect with information. Google’s revenue primarily comes from delivering online advertising. Google’s is focused on areas such as search, advertising, operating systems and platforms and enterprise. AdWords is Google program used by businesses to promote their products and services with targeted advertising. Also, third parties that make up the Google Network use another Google program, AdSense, to deliver relevant advertisements that generate revenue (Lennihan, 2012).As Google has grown, they have added several new services for its users. Some make Web searches more efficient and relevant, while others seem to have little in common with search engines. The many services have entered Google into direct competition with other companies (Strickland, 2012). Google has expanded their company beyond just search and adv ertising and are looking for new ways technology can expand their business. They want to be technological innovators that people want to work for to be the leader in technology research and development.The Google culture encourages their people to explore new ideas that may lead to a breakthrough not yet discovered. The Global Strategy Plan covers from where Google first started by two Stanford PhD students back in 1998 into what it is today, a multi-billion dollar corporation that strives to be the leader in technology. They are continuously looking for ways to improve the search for users and the speed and information they receive. Google is a technology leader and continue to expand into more technology fields. GoogleGoogle provides a variety of tools to help businesses of all kinds succeed on and off the web (Google Company, 2012). They are a global technology leader focused on improving the ways people connect with information. Innovations in web search and advertising have mad e Google’s web site a top internet property and their brand one of the most recognized in the world (Grant, 2010, p. 350). Google’s advertising programs, with range from simple text ads to rick media ads, help businesses find customers, and help publishers make money off of their content.They also provide cloud computing tools for businesses that save money and help organizations become more productive (Google Company, 2012). Google’s mission is to organize the world’s information and make it universally accessible and useful (Grant, 2010, p. 350). Firm Analysis Google Inc. was established in September 1998 in a friend’s garage in Menlo Park, California by Larry Page and Sergey Brin, PhD students at Stanford University. In January 1996, Page’s search for a dissertation topic led him to examine the linkage structure of the World Wide Web.Page and Brin developed a page-ranking algorithm that used backlink data (references by a Web page to othe r Web pages) to measure the importance of any Web page. They called their search engine â€Å"Google† and on September 15, 1997 registered the domain name google. com. They incorporated Google Inc. and Google’s â€Å"Page Rank† algorithm was granted a patent on September 4, 2001 (Grant, 2010, p. 340). The Google search engine attracted a rapidly growing following because of its superior page ranking and its simple design.In 2000, Google began selling advertisements – paid web links associated with search keywords. After 2000, Google experienced explosive growth and was boosted in May 2002 by AOLs decision to adopt Google’s search engine and its paid listings service (Grant, 2010, p. 341). Page and Brin’s initial funding for Google was a $100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems. In June 1999, larger funding was obtained from venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital. On Augu st 19, 2004 an initial public offering of about 7% of Google’s shares raised $1. 7 billion, giving Google a market capitalization of $23 billion, which fueled even more rapid development of its business (Grant, 2010, p. 341). Google is best known for their search engine on the internet, but they have been acquiring, on average, more than one company per week since 2010 (Wikipedia, 2012). Two of the major purchases made by Google have been YouTube on October 9, 2006 and Motorola Mobility on August 15, 2011 (Wikipedia, 2012). They have also purchased various other companies to build on their search engine, help improve their website and their advertisement business.Google’s quest to meet the information needs of society caused it to continually seek opportunities for accessing new information and provide it through additional media channels. Google’s quest to provide accessibility to the world’s information had taken it into new communication media (notably wireless telephony, but also radio, TV and video games) and sources of information beyond third-party web sites. These new sources of information included images, maps, academic articles, books, satellite imagery, news, patents, video, finance, and Web logs (Grant, 2010, p. 343-344). Google purchased YouTube in October 2006 for $1. 5 billion. Many writers thought since Google made a majority of its revenue from advertising, it would profit from placing video ads next to the 100 million video streams that YouTube claims users view there each month. Google, instead, kept YouTube as an independent company. Google was attempting to break into TV and radio advertising and testing the waters on the internet with YouTube seemed like a good idea that would be a cheap alternative to actually placing ads on TV. At the time of the purchase, TV advertising was the biggest ad market of all totaling $61 billion in the U. S. ompared to the Net’s $8 billion. Google executives confirmed the company bought YouTube, in part, to better position itself for getting into the business of selling traditional television advertising (Kirkpatrick, 2006). The purchase of Motorola Mobility – the spun-off phone-making wing of the original Motorola, cost Google $12. 5 billion, which is about a third of their cash reserves, as of when the purchase was made. The most obvious reason the deal was made was to give Google access to Motorola’s ability to manufacture hardware in massive numbers, something Google is painfully naive about.Google now gets access to Motorola’s design and engineering process, and this will allow it to carefully tailor both future smartphone hardware and its own Android OS software together. Making phones in-house means a Google Droid phone will likely have better battery life, slicker performance, greater reliability and fewer bugs, which is exactly what Google needed to rival Apple, with its iron-fist control over seamless integration of sof tware into custom-crafted hardware.Also, Motorola is already so huge, and long-established, it has extensive and very strong links to manufacturing partners around the world. Those relationships are now owned by Google, which means it can hone and refine them to meet future Android phone and tablet needs, which puts Google in the hardware business (Eaton, 2011). Google’s growth and capacity for innovation rested upon a management system that was unique, even by the unorthodox standards of Silicon Valley.Gary Hamel identified in the book, The Future of Management, several key features of the management system built by founders Larry Page (President of Products) and Sergey Brin (President of Technology), and their â€Å"adult supervisor† Eric Schmidt (Chairman and CEO): their hiring policy, a dramatically flat, radically decentralized organization, small, self-managing teams and rapid, low-cost experimentation. The result was a constant impetus towards creativity, innova tion and entrepreneurial initiative. Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people (Grant, 2010, p. 45-346). Google keeps lines of communication open between the top people in the organization and the workers, referred to as Googlers. This open communication allows the workers to question the decision-makers about the happenings in the company and gives them a sense of ownership of the products. Google AdWords and AdSense is a pair of Web advertising services that generate revenue. AdWords allows advertisers to submit ads to Google that include a list of keywords relating to the product, service or business. When a Google user searches the Web with one of the keywords, the ad appears on the sidebar.Google gets paid by the advertiser every time the user clicks on the ad. AdSense is similar, except instead of displaying ads on the sidebar, a webmaster can choose to integrate ads into their own site. Every tim e someone clicks on an ad on the webmaster’s site, the webmaster receives a portion of the ad revenue (Google gets the rest). With both AdWords and AdSense, Google’s strategy is to provide targeted advertising to users (Strickland, 2012). In 2011, 96% of Google’s $37. 9 billion in revenue comes from advertising (Miller, 2012).Google’s International Markets is one of the most used search engines in the world, offered in approximately 144 countries. The search engine holds around a 60% market share in the world’s search engine requests. Google holds a 10% higher market share in Europe than in the U. S. Google, Inc. has approximately twenty American based offices, thirteen offices in the Asia – Pacific region, twenty-six in Europe, three in Canada, three in Latin America and five in the Middle East. Sergey Brin, Google, Inc. ’s co-founder, stated, â€Å"Google plans to quickly expand into a wide variety of new markets.The simplicity of our user interface and the scalability of our back-end systems enables us to expand very quickly† (Bailey, Gilmore, Hrones, Mendea, Peal). Google, Inc. is swiftly becoming a noticeable global brand with approximately 70 office locations as of April 2010 in the U. S. and around the world (Bailey, Gilmore, Hrones, Mendea, Peal). Google believes it is possible to organize all the information on earth and provide it to users when needed. Google started out as a search engine and later collaborated with its various products (Kumar, 2011). SWOT AnalysisStrengthsWeaknesses -Ease of use by all users to retrieve information -Speed of the search engine -Integrate with various languages -Localized searching -Google’s products -Development supports innovation-Difficult to differentiate between real good content, good content and average content -Business manipulate the system -Just a search engine that provides information to the user -Products are not well known OpportunitiesThrea ts -Technology and increase internet usage created a revolution for information and knowledge for the common man -Major revenues from advertising Constantly involved in acquisition programs -Huge user base causes any additions to immediately become more popular than even the original idea-Faces competition from other search engines like Yahoo and Bing -Baidu and Yandex in China and Russia are market winners -User preference changing -Possible failure or take time to migrate its existing technology -Don’t lose its focus with competitors -Moving away from the search engine (Kumar, 2011) Recommendations Google is constantly acquiring new businesses and ideas that allow it to provide information the users want to them at a rapid pace.One of their newest projects is Google Glasses which is in line to compete with Facebook for the social media crowd. These augmented reality glasses would bring smartphone computing straight to your eyeballs while allowing wearers to capture photos a nd videos of the world as they see it. Google glasses will have the ability to send text messages, take phone calls and give directions making it a competitor to Apple’s iPhone. We’re constantly being told these days that sitting is killing us, and that the amount of time we spend planted in a chair, glued to computers and tablets is dangerously unhealthy.Technologies that allow mobility and engagement with the world, while still connected to the Internet are going to be attractive (Hill, 2012). As a company, Google aims high. Its ambition far exceeds Internet search and advertising. It has built a powerful network of data centers around the globe in hopes of connecting users instantly with high-resolution satellite pictures of every corner of the earth and sky; making the entire text of books available online; and becoming the leading distributor of online video through YouTube.At the same time, Google has taken its advertising system offline, as it tries to capture p ortions of large ad markets in television, radio and newspapers, investing heavily in mobile phone technology to replicate its online success in the wireless world. The company continues to be dominate in its core business, search advertising, but Google faces fierce competition from social media sites like Facebook and Twitter. Information exchanged over the social network is walled off from search engines and lucrative territory for ads (Lennihan, 2012).Google has had many inquiries from the Federal Communications Commission (FCC), the Federal Trade Commission (FTC) and the European Commission (EC). The FCC fined Google $25,000 for impeding an investigation into its data collection practices. The FTC escalated its antitrust investigation of Google by hiring a prominent litigator, sending a strong signal the agency is prepared to take the case to court. The EC warned Google it must move quickly to change four business practices or face formal charges for violating European antitrus t law.The EC found, after a two-year inquiry, that Google might have abused its dominance in Internet search and advertising, giving its own products an advantage over those of others, while maintaining it offers a neutral, best-for-the-customer result (Lennihan, 2012). Having such a large share of the search and advertising market around the globe is attracting the government agencies to look into the way Google is doing business to ensure they are legitimately looking out for the best interest of the customer.The government wants to ensure Google is not giving any company an unfair advantage over any other company. Google’s future is being imagined at the company’s top-secret lab, called Google X, in an undisclosed Bay Area location. At the lab, Google is tackling a list of 100 ideas. Among them is a refrigerator that could be connected to the Internet, so it could order groceries when they ran low; a dinner plate that could post what you are eating to a social netwo rk; a robot that could go to the office while you stay home in your pajamas; or an elevator to outer space.One of the ideas – the driverless cars – may turn into a new business. Even as Google has grown into a major corporation and tech start-ups are biting at its heels, the lab reflects the company’s ambition to conduct ground-breaking research and development (Lennihan, 2012). Conclusion Google has come a long way since Sergey Brin and Larry Page networked a few computers together at Stanford. What started as a modest project is now a multibillion-dollar global organization that employs more than 19,000 people around the world.Brin and Page are still very much involved with Google’s operations (Strickland, 2012). Hiring intelligent people that fit the Google way and keeping the teams to small groups are key ingredients to keep effective teams able to get things done without too many layers. Google’s drive to remain on top of the search and advert ising industry and drive to continuously improve their products through acquisition, research and development keeps them on top of the industry. References Bailey, Gilmore, Hrones, Mendea, Peal. Google, Inc. International Strategies.Retrieved from http://www. slideshare. net/abail019/international-strategies-for-google-inc Eaton, K. (2011, August 15). Why Google Bought Motorola Mobility, And What It Means. Retrieved from http://www. fastcompany. com/1773548/google-bought-motorola- mobility-12-point-five-billion-what-it-means Google Company. (2012). Our products and services. What we do for business. Retrieved from http://www. google. com/about/company/products/ Grant, R. (2010). Contemporary Strategy Analysis. West Sussex, United Kingdom. John Wiley & Sons, Ltd. Hill, K. (2012, May 30).Google’s Competitor For Facebook Isn’t Plus. It’s Project Glass. Forbes. Retrieved from http://www. forbes. com/sites/kashmirhill/2012/05/30/googles- competitor-for-facebook-isnt- plus-its-project-glass/ Kirkpatrick, D. (2006, October 19). The real reason that Google bought YouTube? Fortune Magazine. Retrieved from http://money. cnn. com/2006/10/18/technology/fastforward_gootube. fortune/index. htm Kumar, A. (2011, June 25). Google SWOT Analysis. Retrieved from http://www. marketing91. com/google-swot-analysis/ Lennihan, M. (2012, July 19). Google Inc.New York Times. Retrieved from http://topics. nytimes. com/top/news/business/companies/google_inc/index. html Miller, M. (2012, January 23). How Google Made $37. 9 Billion in 2011. Retrieved from http://searchenginewatch. com/article/2140712/How-Google-Made-37. 9-Billion-in-2011 Strickland, J. (2012). How Google Works. Retrieved from http://entertainment. howstuffworks. com/hsw-shows/sysk-crowd-sourced-quiz. htm Wikipedia. (2012, July 23). List of acquisitions by Google. Retrieved from http://en. wikipedia. org/wiki/List_of_acquisitions_by_Google

How does Shakespeare present love and hate Essay

Shakespeare wrote the play of two lovers’, Romeo and Juliet. Thought to be, one of the greatest, tragic love stories of all time, however, throughout the play, Shakespeare contrasts love with hate at every possible moment. The two themes, love and hate, are like twins separated at birth, brought up in different backgrounds, a totally different society. Combining these two themes, creates curiosity into how ‘a pair of star crossed lovers’ and an ancient feud of two rivalry family’s, can come to together to present, a great and unforgettable love, with fate bringing them to their death. At the beginning of each act, there is a chorus. This device, is used to inform the audience of the events to follow in the next act, it is written in the sonnet form, which was popular at the time the play was written. Writing in this form, creates suspense and leaves the audience anxious to see the next act. At the beginning of act 1 the prologue reads, â€Å"from forth the fatal loins of these 2 foes. A pair of star crossed lovers take their life† here we have love and hate side by side from the beginning. It tells the audience that, regardless of the hate of the two families, a pair of young lovers will do whatever it takes to be together. The prologue is very formal and solemn, it is written like this to create tension. So when the play begins, two servants, from the house of Capulet enter, they talk about fighting and raping the Montague’s, â€Å"I will push Montague’s heads from the wall, and thrust his maids to the wall†. So straight away the audience immediately sees hatred being portrayed. Then they see some Montague servants, and decide to start a fight, â€Å"I will frown as I pass by, and let them take it as they list†. A fight then begins. However when Benvolio enters the mood drastically changes, as we begin to see the first signs of love and peace, as he tries to break up the fight. â€Å"Part fools! Put up your swords you no not what you do.† No sooner have  these words of peace been spoken, hate is brought straight back into play, with the entrance of Tybalt! Who forces Benvolio to fight. Then enters Capulet and Lady Capulet, and Montague and Lady Montague. Here we see the love and hate intertwining with the men wanting to fight, but their wives are holding them back, during which the prince enters. Immediately the fighting stops. Here you see the superiority of the prince as he threatens everyone, â€Å"if you ever disturb our streets again, your lives shall pay the forfeit of the peace†. All this of course happening in the street, creating chaos amongst the town. This presents the feud being not just between the two families, but the whole town, as we are shown, during the fight, with citizens of the town willing to join in fighting both Montague’s and Capulet’s, â€Å"Clubs, bills, and partisans! Strike! Beat them down! Down with the capulets! Down with the Montague’s!† Which portrays more hatred! During the play we see a lot of respect being portrayed, a lot of it within the two families, for instance in act 1 scene 1 when Benvolio is talking to his uncle (Montague)†My noble uncle† although this is perceived as respect, it could also be perceived as love. Whereas in act 1 scene 5 when Tybalt is arguing with his uncle (Capulet) although he shows him respect by listening to his wishes, he has hate burning inside of him, this both for his uncle and Romeo, â€Å"Patience performance with wilful choler meeting Makes my flesh tremble in their different greeting†. There is also respect shown for the Prince, â€Å"the prince came, who parted either†. At the time the play was written, arranged marriage was very common. People did not marry for love, but for wealth. Juliet’s parents arranged for Juliet to marry. They shouldn’t have, as Juliet was only young and was very vulnerable. Juliet was also still a child and still growing up, she wasn’t ready to marry, but her mother and father thought at Juliet’s age ‘happy mothers are made’. The play is set in Verona, Shakespeare set it there, because he was trying to describe an exotic place, were the audience could believe a tragic love story might happen. During the play we come across many types of love, The Montague’s love for their son is one of them. We are shown of their concern  for Romeo, very early on in the play, â€Å"Could we but learn from whence his sorrows grow, we would as willingly give cure as know.† Another type of love is Benvolio’s love for his cousin, â€Å"so please you, step aside; I’ll no his grievance, or be much denied.† All these types of love were within the family. One, which was not, was Romeo’s ‘supposed’ love for Rosaline, â€Å"I do love a women†. At the end of act 1 scene 1, Romeo enters and explains of his undying love for Rosaline, the only problem is, she does not like Romeo and rejects his love, â€Å"she’ll not be hit with cupids arrow†. In act 1 scene 2, Benvolio suggests that Romeo should go to the Montague’s masked ball to take his mind off Rosaline, so he can compare other beautiful girls with Rosaline, and realise that she’s not that nice after all, â€Å"At this same ancient feast of Capulet’s†¦and I will make thee think thy swan a crow.† Romeo agrees to go but only so he can admire Rosaline, â€Å"I’ll go along, no such sight to be shown, But to rejoice in splendour of mine own.† When at the masked ball, Romeo catches his first glance of Juliet, he immediately falls in love with her, without a second thought for Rosaline, â€Å"did my heart love till now?† Forswear it, sight! For I ne’er saw true beauty till this night.† Romeo speaks in sonnet form, which is typical for lovers, and uses rhyming couplets, â€Å"so shows a snowy dove trooping with crows, as yonder lady o’er her fellows shows.† Straight after this, Shakespeare brings hate back into the play with Tybalt. Tybalt despises the Montague’s, so when Tybalt hears Romeo’s voice at ‘his’ party, â€Å"This by his voice, should be a Montague. Fetch me my rapier, boy.† The mood changes rapidly back to hate. Tybalt informs Capulet, who tells him to ignore him. Tybalt is furious by his uncle’s wishes, and swears revenge on Romeo, â€Å"I will withdraw, but this intrusion shall, now seeming sweet, convert to bitterest gall.† In the flash of an eye lid, the hate is turned back into love when Romeo approaches Juliet. Romeo uses parts of the petrachan tradition. He uses lots of imagery related to religion. â€Å"This holy shrine, the gentle sin is this† The love that is being portrayed towards Juliet is true love, unlike his ‘supposed ‘ love for Rosaline. We believe Rosaline was a ‘crush’ as he had never actually spoken to Rosaline, only gazed at her from afar. Shakespeare uses dramatic irony, when presenting Romeo and Juliet’s first meeting, in that the audience no what is happening but the  characters don’t i.e. the audience no that they are from rivalry families but Romeo and Juliet do not, as it is a masked ball. The nurse, who brought Juliet up, was more like a mother than her real one. When she calls for Juliet, Romeo asks her who this beautiful girl is that he has fallen madly in love with, when he realise he is in love with his only enemy, â€Å"My life is my foe’s debt† he feels like he has no power, and Juliet’s response is much the same, â€Å"my only love sprung from my only hate. Too early seen unknown, and known too late.† The only people she hates brought the only person she loves, into the world, and now that she knows who he is, it’s too late to change anything, because it was love at first sight. In conclusion, Shakespeare contrasted both love and hate during act 1 scene 1 and act 1 scene 5, to create a strong beginning to the play. He presented love and hate in many different ways, but always alongside each other, intertwining throughout. He keeps these two themes combined together, through the rest of the play.